Pakistan’s mobile phone assembly industry displayed a mixed performance in the first seven months of 2025, with some brands expanding their lead and others facing setbacks. Official data from January to July 2025, released by the Pakistan Telecommunication Authority (PTA), shows Infinix maintaining its dominance in the smartphone segment, while vivo, once a rising star, has struggled to keep up.

In the overall market, VGO TEL emerged as the top mobile assembler with 2.12 million units, primarily in the feature phone category. In the smartphone category, Infinix led with 2.01 million units, followed by itel with 1.53 million units. vivo, despite past growth and heavy investments, managed only 1.38 million units, falling behind mid-tier competitors like Redmi (1.04 million), Samsung (0.93 million), and TECNO (0.89 million).

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This marks a sharp contrast to 2024, when vivo had assembled 2.77 million units, up from 1.07 million in 2023. The slowdown in 2025 has raised concerns over vivo’s ability to sustain its market share amidst rising pressure from aggressive competitors in both the budget and mid-range segments.

Other notable assemblers include:

• Q Mobile: 0.72 million units (mix of feature phones and smartphones)

• G’Five: 0.70 million units (feature phones)

• Nokia: 0.65 million units (mix of categories)

Industry experts suggest that while Infinix and itel continue to benefit from strong brand positioning and competitive pricing, vivo may need to recalibrate its strategy to regain momentum.