In a groundbreaking move for Pakistan’s smartphone market, ROX, the youth lifestyle brand from Jazz, has partnered with Nothing, the London-based tech innovator renowned for its transparent design and advanced performance, and Yellostone Technologies, one of Pakistan’s leading tech distributors, to officially launch Nothing’s devices in the country for the very first time.
Nothing Smartphones Now Available in Pakistan
As part of this collaboration, Pakistani consumers can now get their hands on Nothing’s latest devices, including:
- Nothing Phone (2)
- Nothing Phone (2a)
- CMF Phone 1
To celebrate the launch, early buyers of the Phone (2) and Phone (2a) will receive complimentary CMF Buds and an exclusive ROX Insane Vibe Bundle which includes:
- 200 GB of high-speed data
- 5,000 all-network minutes
- 5,000 SMS
READ MORE: Pakistan Prepares for Potential Military Threat from India Following Kashmir Attack
Official Pricing of Nothing Devices in Pakistan
Here’s a look at the official retail pricing for Nothing smartphones:
- CMF Phone 1 (8+128GB): PKR 84,900
- Nothing Phone (2a) (12+256GB): PKR 144,900 (includes CMF Buds)
- Nothing Phone (2) (12+512GB): PKR 239,900 (includes CMF Buds)
In addition, the much-anticipated Nothing Phone (3a) is set to launch in Pakistan later this year, further expanding the ecosystem.
Strategic Vision Behind the Partnership
Jazz: Powering the Digital Shift
Kazim Mujtaba, President of Jazz’s Consumer Division, stated:
“Our partnership with Nothing highlights our commitment to bringing cutting-edge technology to Pakistan. With over 100 million users, Jazz, through ROX, is proud to launch the Nothing phone series—promising seamless connectivity, performance, and a top-tier user experience.”
Nothing: Making Tech Fun Again
Rishi Kishor Gupta, Regional Director for Nothing MEA, added:
“Pakistan’s growing smartphone market presents an ideal launchpad for Nothing’s innovative products and iconic design. We’re here to offer expressive, fun, and accessible technology.”
Echoing this sentiment, Carl Pei, CEO and Co-founder of Nothing, emphasized:
“We’re bringing back excitement in tech. Our goal is to create devices that stand out, offering both performance and personality.”
Yellostone: Bridging Innovation and Market Access
Farid Jan, Founder and CEO of Yellostone Technologies, remarked:
“The Pakistani market is saturated with similar smartphones. Nothing offers something different. We’re committed to making these devices widely available and delivering a premium retail experience.”
Yellostone will also be instrumental in introducing Nothing’s wearable lineup, including earbuds and smartwatches, across Pakistan.
Where to Buy
Nothing devices are now available at 10 Jazz Experience Centers in major Pakistani cities. Online sales will soon commence via the ROX App, ensuring convenient access for tech enthusiasts across the country.
Jazz’s Broader Digital Vision
This launch aligns with Jazz’s transformation from a telecom operator to a comprehensive digital services provider, offering platforms such as:
- JazzCash (Fintech)
- Tamasha (Entertainment)
- SIMOSA (Digital Self-Care)
- FikrFree (InsurTech)
- Garaj (Enterprise Cloud)
- GameNow (Gaming)
