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Easypay, Pakistan’s leading branchless banking platform, and Daraz.pk, Pakistan’s leading online platform, are partnering to celebrate Mobile Week 2016 and bring best deals on mobile phone for their customers.

Starting at midnight from 20th June for a week, Mobile Week will offer deep discounts for the masses. It will also feature exclusive phone launches and daily flash sales on top mobile phone brands at Daraz.pk website and mobile app.

For best possible discounts, customers should choose Easypay as their payment option. Easypay is offering bonus discounts in addition to the normal Daraz discounts. Easypay offers multiple payment options making it easy for anyone and everyone to pay either via their Easypaisa Account, VISA or MasterCard credit/debit card, or at the 75,000 Easypaisa agents across the country.

‘Access to affordable smartphones will help the masses in accessing Easypaisa’s digital products and services through the Easypaisa App, giving them a more enhanced and convenient experience’, said Muhammad Yahya Khan, Head of Easypaisa, adding ‘With the Mobile week campaign, the country will see a further hike in smartphone penetration, thus taking us one step closer to our dream of digitally, and subsequently, financially empowered Pakistan’.

Commenting on the campaign, Jonathan Doerr, Co-CEO Daraz said, “Mobile Week is an incredible opportunity to partner the A-list brands to give our customers value for their money. As a pioneer of the e-retail sector in Pakistan, Daraz.pk has created a niche for itself by continually setting up the pace as evidenced in our previous events. In Mobile Week, there is a mobile sab kay liye.”

Financial inclusion is a core guiding vision for Easypaisa, and bringing the Mobile Week sale to more people, especially those who are new to online shopping, is expected to not only promote financial inclusion but also give many people their first taste of e-commerce.

For customers to be a step ahead in availing the best deals during the Daraz Mobile Week, they should download the Daraz App or visit www.daraz.pk/mobile-week, monitor updates on the Easypaisa Facebook page, activate an Easypaisa Account https://www.easypaisa.com.pk/and watch out for their favorite brands set to go on sale.