iPhone 16 Likely to Integrate On-Device Generative AI, Following Samsung Galaxy S24 Trend.

The latest developments reveal that Apple is intensively investing in generative AI to stay competitive, a trend followed by rivals like Samsung’s Galaxy S24 and Google Pixel 8. A recent Financial Times report indicates that iPhones will soon incorporate on-device generative AI features.

Apple’s strategic approach involves discreetly acquiring AI startups, with last year’s notable purchase being WaveOne, specializing in AI-based video compression. The company’s recent job postings also seek expertise in “Deep Learning,” a crucial algorithm for AI training.

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Rumors are circulating about Apple unveiling its proprietary Large Language Model (LLM), potentially named “Ajax,” with the release of iOS 18 later this year. Anticipated to coincide with the launch of iPhone 16, this iteration is expected to introduce on-device generative AI features, distinguishing itself from competitors like OpenAI’s ChatGPT. Ajax is designed to run locally on iPhones, ensuring a smaller footprint compared to counterparts like GPT-4. Apple aims to minimize reliance on cloud-based generative AI, prioritizing on-device processing.

While on-device AI processing may contribute to increased battery consumption, Apple is optimistic about mitigating this impact, leveraging the efficiency gains seen in its A-series chipsets. This approach positions Apple to outperform competitors by delivering faster AI processing without requiring an internet connection.

The upcoming iPhone lineup, expected to debut in September, is speculated to include the standard models such as iPhone 16, 16 Plus, 16 Pro, and the 16 Pro Max. In addition to on-device generative AI, reports suggest a revamped Siri with enhanced AI capabilities and improved microphone functions for seamless user recognition.


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