Enabling, empowering Pakistanis: Creating opportunities that were impossible to imagine a decade ago

Daraz believes that the digital revolution in Pakistan should be an inclusive project that empowers and uplifts society. With access to new age technology, the platform strives to drive change and create opportunities that were impossible to imagine a decade ago.

Creative, sustainable solutions are the consequence of constant innovation. By engaging in the latter, Daraz has been able to build pathways that will not only enable Pakistanis to do business from anywhere in the digital age but will also boost the number of jobs in the ecommerce industry.

One of these routes is Daraz University (DU), founded on the belief that, if equipped with sufficient knowledge, anyone can develop an online business. DU offers intensive online and offline courses to new and existing sellers, with tutorials focusing on product quality, customer service and pricing – the essential components of any online business. DU is a platform designed to provide sellers the information they need to develop and improve their ecommerce operations. Every month, at least 2,000 new sellers are educated on the platform and, so far, over 20,000 sellers have been educated. Through such initiatives, Daraz hopes to create 1 million jobs for marketplace participants by 2022.


With the launch of Darax Express (DEX), Daraz was able to begin the complete digitisation of the logistics ecosystem – another goal that the platform hopes to achieve by 2022. DEX is Pakistan’s first logistics company specifically designed for ecommerce operations and today employs over 1,300 riders. Through DEX, Daraz is able to deliver orders directly to customers, promising a shorter delivery period. Furthermore, DEX will be able to create more employment through the increased operational scale.

Daraz has been a pioneer in the ecommerce industry, catering to customers and striving to bring them a holistic and convenient shopping experience. However, the platform boasts an innovative edge through which it has been able to drive real change in Pakistani commerce.

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