The Pakistan Software Export Board (PSEB) is gearing up to host ITCN Asia 2024, slated to take place from April 18-20, 2024, at the Expo Center Lahore. Registration for this prestigious tech event is now open.

PSEB emphasizes the importance of Tech Destination Pakistan, an initiative aimed at positioning Pakistan as a leading destination for technology investments, innovation, and development. As the primary government body tasked with promoting Pakistan’s IT industry, PSEB is taking the lead in driving this initiative forward.

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The event is anticipated to draw participants from over 10 countries, with extensive preparations underway to ensure its success. Pakistani IT companies are strongly encouraged to participate and showcase the country’s abundant potential as a tech hub. Pakistan, with its government incentives, skilled workforce, and robust telecom infrastructure, offers an environment conducive to the flourishing of IT/ITeS companies.

Under the leadership of PSEB, Tech Destination Pakistan actively promotes the country’s IT industry through initiatives such as infrastructure development, enhancement of human capital, global marketing, and the promotion of innovation.

ITCN Asia 2024, in collaboration with Tech Destination Pakistan, aims to facilitate business connections, encourage collaboration, and drive digital transformation across various industries. The event serves as a platform for both overseas and domestic exhibitors to engage in joint ventures, technology transfer, and networking opportunities within Pakistan’s thriving IT and telecom sector. Held at the Lahore Expo Center, the exhibition is a pivotal gathering for industry decision-makers in the region, showcasing the latest technological advancements, products, services, and techniques in the IT and telecom fields, while providing participants with valuable opportunities to interact with key stakeholders in the industry.

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